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Before and after, a quick case study | Pamdemonium
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Before and after, a quick case study

BEFORE
Are you trying to sell your home while it is vacant?

Here are five reasons why selling your home vacant will take much longer to sell and lead to a much lower sales price:

1. People don’t buy houses, they buy the next chapter of their lives
When people buy a home, they are not buying a floor plan with walls and a roof; they buy the next chapter of their life. Planning the next chapter is an emotional experience and emotion influences what home people buy and what they will pay for it. A home is a place where a family will live. If a potential buyer cannot see the life they will live, they won’t be able to make this important emotional connection. Vacant houses are just that: vacant. They are devoid of life and buyers simply don’t get emotionally attached.

2. With a vacant house prospective buyers get distracted from looking at the house.
Instead of focusing on whether this is the home for them, they may be busy wondering: “Is this a divorce? Why did they move out? Are they selling because they have money problems? Is this home hard to sell?” These questions keep them from making an emotional connection. They’ll start thinking, “I can put in a low ball offer since the seller might be desperate.”

3. When a house is vacant, buyers focus on flaws
Instead of looking at the flow of one room to another, they get bogged down in questions like: “Why are there so many nail holes in the walls? Why does the carpet have so much wear and tear? Why are there gaps in the molding?” In a vacant house, there is nothing to look at but floors, walls and the ceilings and it is natural that buyers focus on flaws. This drives the price down and keeps people from making real emotional connections.

4. People can’t visualize how furniture fits into empty rooms
When a home is vacant, empty rooms are difficult for buyers to visualize. A bedroom might appear awkward or a living room might seem cavernous. Some rooms might confuse buyers because the use is not obvious. These types of distractions derail buyers. Instead of falling in love with your home, they get confused and move on to the next house.

5. Vacant houses don’t show as well as staged and occupied homes.
Homes are designed to be occupied by people. When the people leave, even the best home quickly takes on the look and smell of vacancy. Dust settles everywhere, leaves blow by the front door, a stale smell spreads throughout the home and the home is rarely the right temperature for showings. These subtle and not so subtle cues really distract people and often shorten the showing time, leading to fewer sales.

“Homeowners don’t realize how much harder a vacant home is to sell. In today’s market, you have to win the beauty contest,” says Thomas Scott, VP of Marketing at Showhomes. “Vacant houses simply underperform staged homes and the increased sales price provides an excellent return on what staging costs. Choosing to stage your home should be an easy decision in today’s market.”

About Showhomes
Showhomes is a home staging business with a twist: the company uses live-in caretakers to manage vacant homes while they are on the market for sale and offset a home owner’s expense to stage a home. The innovative marketing strategy has been producing results since 1986 and the company has helped over 25,000 homeowners sell vacant houses valued at over $8 billion. For franchise opportunities and more information, please visit www.showhomes.com and www.showhomesfranchise.com.

AFTER
A vacant house is like a vacant stare. Something is just not right.

Trying to sell a vacant house adds obstacles and depresses the sales price, says Showhomes, a nationally franchised home staging company. Showhomes uses live-in home stagers to lower the cost of staging and produce faster home sales. Take a look at its top five reasons why selling a vacant house is often a mistake in today’s market:

1. People don’t simply buy houses; they buy the next chapter of their lives.
This is an emotional experience and emotion influences what people buy and how much they will pay. Vacant houses are devoid of life, and the chance to make an emotional connection is lost.

2. Vacancy distracts buyers from looking at the house itself.
They wonder: “Is this a divorce? Why did they move out? Are they selling because they have money problems? Is this home hard to sell?” They’ll make a low-ball offer, thinking the owner is desperate.

3. When a house is vacant, buyers focus on flaws.
They look at nail holes, carpet wear and gaps in the molding rather than how the space works. In a vacant house, floors, walls and ceilings are all buyers see. This drives the price down.

4. People can’t visualize how furniture fits.
An empty bedroom might appear awkward or a living room might seem cavernous. Some spaces might confuse buyers because a use is not obvious. Buyers are derailed and move on to the next house.

5. Vacant houses don’t show as well as staged and occupied homes.
Without people, even the best home quickly looks and smells vacant. Dust settles, leaves scatter, and stale smell spreads. These cues often shorten the showing time, leading to fewer sales.

“Home owners don’t realize how much harder a vacant home is to sell. In today’s market, you have to win the beauty contest,” says Thomas Scott, VP of Marketing at Showhomes. “Vacant houses simply underperform staged homes and the increased sales price provides an excellent return on what staging costs. Choosing to stage your home should be an easy decision in today’s market.”

About Showhomes
Showhomes is a home staging business with a twist: the company uses live-in caretakers to manage vacant homes while they are on the market for sale and offset a home owner’s expense to stage a home. The innovative marketing strategy has been producing results since 1986 and the company has helped over 25,000 homeowners sell vacant houses valued at over $8 billion. For franchise opportunities and more information, please visit www.showhomes.com and www.showhomesfranchise.com.

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